Page 2 - Marketing Your Therapy Services

If you’ve decided to strike out on your own, in your own private practice, congratulations! From a business perspective, you’ve made a great decision. There is, without a doubt, high demand for psychotherapy in most areas of the United States.

From urban dwellers dealing with the anxiety of their fast-paced lives to rural residents depressed by the

When you were studying psychotherapy, you covered the intricacies of the brain, the complexities of emotion, and the depth of the subconscious. You surveyed the history of psychology, from Jung to Freud to the latest advancements driven by neuroimaging and genetics.

You learned to treat clients with compassion and understanding. And you learned to apply

Ask anyone with experience about marketing for therapists these days — or actually, marketing anything — and the first thing they’ll tell you is “Get a website.” Tried-and-true offline strategies, like face-to-face networking, still have their place. But most marketing in the 21st century starts online, and your online presence starts with your website.

There’s no way around it; life is getting expensive. As the cost of housing, education, healthcare, and just being alive skyrocket, in many areas, a six-figure salary doesn’t mean you’re rich. It means you’re getting by.

You didn’t go into the psychotherapy field to get wealthy. You became a therapist because you love helping people overcome their

Try searching for “therapists in Washington” and you’ll get hundreds of hits. What makes a client call you up rather than the psychologist next door? Clients may get in touch with you thanks to a referral, because you take their insurance, based on your bio online, or because you excel at marketing your private practice.

Even so, once clients find

Whether your career feels like it’s in a rut or you wish you could treat patients more fully, a hypnotherapy course at the Wellness Institute can help. How do we know? We’ve graduated thousands of students in over 20 countries. We offer training in hypnotherapy and advanced degrees in transpersonal psychology.

Our students say courses have transformed

Are you among the many therapists who just expect your practice to decline over the holidays? Many therapists naturally expect cancellations during certain times of the year (Christmas, Valentines Day, Easter, Summer, etc.) and now just begin to plan for that! They try to normalize this with trite phrases such as, “Oh this is just what happens at this